The average consumer opens 7 to 10 items of packaging a day. Packaging affects consumer behaviour when purchasing, using and disposing of the product-packaging combination. The packaging often says a lot about the content but what about the packaging itself? Sustainable packaging can contribute to sustainable consumer behaviour. Plenty of reason to consider how packaging affects consumer behaviour when developing packaging.
Consumers are becoming increasingly vocal. Growing societal pressure is prompting more and more companies to adopt sustainable packaging solutions. Once we consider packaging from the consumer’s perspective, sustainable packaging becomes an important part of the marketing mix as well as an added value for the customer. Three stages are distinguished when it comes to consumer behaviour related to packaging: buying, use and waste disposal.
Consumer behaviour
The average consumer opens 7 to 10 items of packaging a day. Packaging affects consumer behaviour when purchasing, using and disposing of the product-packaging combination. The packaging often says a lot about the content but what about the packaging itself? Sustainable packaging can contribute to sustainable consumer behaviour. Plenty of reason to consider how packaging affects consumer behaviour when developing packaging.
Consumers are becoming increasingly vocal. Growing societal pressure is prompting more and more companies to adopt sustainable packaging solutions. Once we consider packaging from the consumer’s perspective, sustainable packaging becomes an important part of the marketing mix as well as an added value for the customer. Three stages are distinguished when it comes to consumer behaviour related to packaging: buying, use and waste disposal.
Subthemes
Consumer behaviour has these underlying themes:
Related network partners
When regarding a certain subject you will also find an overview of which network partners excel in this field and what they have published. You will also find (if applicable) which projects are currently taking place on the subject.
